Blog Posts
The Benefits of Blogging for Your Business Website
First of all, what is business blogging?
Simply put, business blogging it is a marketing tactic to help your business achieve greater online visibility.
A blog post is a piece of short form content (in other words, a special kind of article), that is placed in the blog section of your website.
Each blog post will contain subject matter related to your business and its services and/or products. Engaging your audience with this type of educational and inspirational content on a recurring basis provides numerous advantages which are explained below.
As your Business Blogger I can help you:
- Drive More Traffic to Your Website
Adding blog posts to your website on a weekly or monthly basis quickly increases the number of indexed pages on your site. This tells Google that you website is active and growing which means greater opportunity for your site to rank higher in search engines.
- Establish Your Business as an Authority in Your Industry
Blogs can answer important questions for potential and existing customers. By populating your blog with educational content that informs and enlightens your leads, you have a much greater opportunity to turn those leads into customers. You become the authority in their eyes on the subject matter. In this sense – the more fully you educate and engage your blog readers, the more marketing power you have to persuade them to choose you.
- Automatically Build Your Social Media Presence
Business blogging also keeps increases the strength of your social media presence. Blog posts on your website can serve as the source and springboard for content posted on your social media channels – Facebook, Twitter, LinkedIn, etc. This adds additional power to your marketing efforts by strengthening your social reach – you’re effortlessly driving even more visitors back to your blog and website through these social media channels.
- Convert Traffic into Leads … and Leads into Customers
The ultimate goal of a business blog is to generate leads and have those leads turn into paying customers. This is what a business blog does.
It has been demonstrated that businesses with blogs over time generate 67% more leads than businesses without blogs!
Once you develop trust with these leads through the relevant content you provide, they will come back again and again for more – and some will become your customers.
Additional Benefits of Building a Business Blog Include:
5. Starting a Conversation with Your Prospects (in the Blog Comments Section)
6. Building Stronger Customer Relationships
7. Using Your Blog Posts in Your email Newsletters
It’s time to harness the power of having a business blog on your website that continues to give you greater visibility in your target market.