Product and Service Descriptions

Product and Service Descriptions that Boost Conversions

 

Why are these descriptions so important?

The answer:

Product and service descriptions are usually positioned near the very end of your sales conversion funnel.

What your visitors read about your products and services will directly influence whether or not they buy. Unless these descriptions are optimized, you will lose customers.

Product Description Copywriting Service

Simply using the standard product descriptions provided by the manufacturer or another third part is not enough. This copy is often bland, too brief and uninspiring. It doesn’t convert very well.

Although product descriptions must be direct and accurate, they must also induce a response from the reader. This is done by using language that produces an emotional impact that helps the customer ‘feel’ the benefit of making the purchase.

Service Description Copywriting Service

There are both short and extended service descriptions. Both are useful, however, extended service descriptions provide customers with everything they need to make a decision, including:

• Features
• Benefits
• Certification and testing info
• Materials
• Cost
• Distinctions from competitors’ services
• Purchase info

 

Allow me to help position your business for success by adding cohesive, concise and compelling product and service descriptions to your website.