Social Media Profile Content

Optimize Your Social Media Profiles

 
Your social media presence complements your main website presence.

It is no longer an option to have a social media presence, but a necessity.

Three of the biggest social media platforms to establish as you are building your online business presence are Facebook, Twitter and LinkedIn.

Each platform has its own unique options for filling out profile information – but regardless of the network, it is important to fill out the About, Bio and other information boxes to their fullest potential!

Create Consistent Social Media Profiles

When building your profiles, it’s important to keep them consistent in tone and voice. You want your brand identity to remain in sync across all platforms – this portrays you as a trustworthy and reputable business to the public.

Market Yourself Across All Platforms

Having completely filled and optimized social media profiles will give your business a distinct advantage over other competitors in your industry. You don’t want to leave any boxes in your profiles incomplete.

A few important sections of your social media profiles include:

• A compelling short Bio on all platforms, which is often capped at 140 to 160 characters in length. This is the perfect location to place your business’s ‘Elevator Pitch’.
• Complete contact information
• The long form Bio and About information boxes filled with substantive content about your business and its mission
• A permanent link to your website on the main page of your social media profile. Most of the platforms have a designated location for this link.

 
And there is much more that goes into completing your profiles as well!

I can help you complete all of your business’s social media profiles to help you achieve a cohesive online marketing presence.